Advertise on PNW & Beyond

This is a general Advertising FAQ page. Also refer to our FAQ about sponsored posts. We may made additions to this page as we go. If you want to ask a question that is not answered here, please use the ask a question button on the FAQ page.

Where can I purchase advertising?

If you are interested in advertising on our site, you can purchase ad space on our advertising page.

Where will my ads be shown?

Please note that we do use contextual advertising, but are adding some of our own ad placements in various areas and are offering per-click or per-impression ads in those slots. Prices will be shown on the individual ad product.

Ad placement slots.

You can choose from various placement slots:

Reserved ad space

Your ads will be scheduled to be shown in rotation with other ads set for that rotation. However, if the ads currently scheduled in that space are our ads, your ads, along with other ads from our own advertisers, will be given priority for display. We do not share rotation space between contextual ads and our own ad placements.

Currently, we do not have a flat rate per month set up nor do we have an ad space per advertiser set up. We cannot guarantee a specific level of traffic, so we prefer to charge based on the visibility of, or response to the ad. However, if you would like to place an ad on a monthly basis and have your ad in that slot 100% of the time we can discuss it.

Per-page or geolocated placements

We can tailor your ad to appear on specific pages or in certain geographic locations. However, those options are not available on the ad setup page. If you would like your ad to only appear on certain categories, or certain pages, please let us know via a note when you place your order and we can take care of that when we approve your ad.

Refunds

We do not give refunds for unused advertising funds EXCEPT in the event that we either discontinue or transfer this website. In that case, we’ll either refund unused funds or ask you if you’d like to continue with the new site owners.

We recommend you start small and try it out before making a large advertising purchase. Depending on your placement and ad, it may take a while to use those funds.

Tracking and fraud protection

We have protection in place that limits ads after a certain number of clicks by the same user to avoid click fraud.

We have ads turned off for admin so that we can work on our website without generating impressions. However, it is sometimes necessary for us to look at ads to see how they are displaying. We will try to note which ads we see and adjust tracking for impressions we generated in that case.

Once your ad is approved we can share front-end tracking link with you so you can see how your ad is doing.

Again if this Advertising FAQ didn’t answer all your questions, visit the FAQ page to ask one or contact us.

Yes, we do accept some sponsored posts and content. If you wish to submit a guest post but your post is overtlt promoting a product, business, or service, we considered that sponsored and ask for payment.

What are sponsored posts?

A sponsored post is one that is promoting a brand. If you are an individual and want to submit a recipe, write your thoughts about visiting Seattle, or whatnot, that’s not a sponsored post.

But if you’re a brand or business and are linking to your business, it is a sponsored post.

Do you “dofollow” links in sponsored content?

It is considered best practice to tag sponsored and paid links with rel=”sponsored,” so this is what we do with promotional links.

Will my post be labeled as sponsored content?

In keeping with best practices, we will disclose your post as being sponsored in the early part of the post. We’ll likely add something such as “this was sponsored by” or “this is a sponsored post which means…”

Will PNW & Beyond write something for me?

We cannot give you a definitive answer on this as it is situational. From time to time we get invited to various media previews and if it’s something we want to attend and have time for and doesn’t cost us a great deal to get to, we will choose to do that at no charge. It depends on the event.

Same goes for reviewing a product. If it’s something we’re into, like bike computers, we might want to review it.

Writing a post, however, actually takes quite a bit of time especially if you consider photography, SEO, etc.

If you are interested in us writing sponsored content for you, please contact us.

Will there be ads on my post?

We do not feel there should be ads on sponsored posts. We block ads on sponsored posts, or at least make every attempt to (once in a while we find an auto ad creeping back in where it shouldn’t be and have to make adjustments).

How much does a sponsored post cost?

We may vary the price of a sponsored post. Use the form below to view our current asking price.

However, the form is set up a “pay what you will” so we can make adjustments for special circumstances.

The “recommended” value here is for sponsored posts that you submit. Anything else, and you shoud inquire in advance.

Sponsored post payment form

How long will my sponsored post be on your website?

Once we publish a sponsored post, it generally will be on our website “for the life of this blog.” Which means that, in the future, if we need to stop writing this blog or if it changes hands the post will be taken down as then it will be out of our control. But unless there is some extenuating reason (such as excessively negative feedback for a particular post) we’ll leave it up for the life of this blog.

Do you offer refunds for sponsored content?

If, for some reason, your post is up for less than a year, we’ll do a partial refund prorated for the time it was “live” on the website. Otherwise, we do not do refunds for sponsored content and do not guarantee any particular amount of traffic or promotion. We’ll generally share our sponsored post on our social media channels.

Thanks!