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The IPTC is an abbreviation for the International Press Telecommunications Council.
In photography, when you see “IPTC data” somewhere like Lightroom, they’re talking about the IPTC’s Information Interchange Model (IIM) which is a set of metadata applied to image files.
You can read more about the IPTC Photo Metadata Standard here.
IPTC data may include information like:
- Alt text
- Accessibility
- Location information such as city, state, country, etc — both for where the photo was created and the creator’s location.
- Copyright
- Creator, job title, and contact information (which can include email address, website, and more)
- Date created
- Description and the “description writer”
- Keywords
In my experience, I’ve added IPTC data, when desired, via a post-processing tool like Lightroom.
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Synonyms:
International Press Telecommunications Council, IIM, Information Interchange Model, IPTC
